Although this one is in Hebrew the message is clear. This Shinui ad aired with a blitz of ads that have hit the small screen. This is one of the more talked about ads so far in this election campaign. Shinui “The Secular Party” drove home the the need for strong secular government presence protecting us against the financial, security and social burden brought on by Shas – Israel’s largest and most vocal orthodox religious party.

Click here to view the clip. The clip may pop you over to the Shinui site after running – just pop back if it does 😉