Israel’s News Blog Magazine: Daily Stories Video and PhotosSo far, 346 Israelis died in 2006 in road accidents. Three hundred and forty six men, women, small kids. Is it inevitable?
One of the most popular radio stations in Israel is called Galgalatz. The station’s name is derived from the original IDF radio station’s name Galatz (acronym of Galey Tzahal), with the addition of the “galgal” (wheel) that stands for its special awareness to traffic issues. The station, supported by the Israeli National Authority for Traffic Safety of the Israeli Ministry of Transport, provides traffic reports, broadcasts safety jingles and gives advices for drivers in between the songs played (stop to refresh yourself if too tired, don’t forget to turn on the lights, etc.). It’s not annoying as the loud commercials on the other stations, and it can actually be very helpful sometimes, to know that in such-and-such junction there’s a traffic jam (dumb people stopping to a healthy car-crash spotting).
These days the Authority for Traffic Safety got to the headlines when coming up with a new ad, which people find quite controversial for its disturbing content. Clever move, eh? Controversy always sells well. The public interest has indeed grown since the ad was first aired. One of the claims against it asserts that it is not effective as it does not try to teach the kids about the dangers on the road, but only tries to freak out their parents. It’s pretty amusing that only such a shocking clip would get a reaction from the grownups – because the kids get a lot of information about traffic safety in school in the special safety programs. Cynical emotional extortion or not, it appears that the advertisers got to the audience that should really take heed – the careless drivers, who do not bother to slow down and check to see if the road is clear of small, innocent kids.
One Comment
Lately,too many careless drivers killed or injured small children
in different accidents,no matter what the circumstances were, I
blame the drivers,its their responsibility to be more careful and
foresee the the dangers, especialy when children are in the area,
the toughest measures should be taken to punish these drivers
who choose to ignore these young pedestrians,its gone too far!
Post a Comment