Israel’s News Blog Magazine: Daily Stories Video and PhotosThere has been a lot of talk about the value of shocking TV ads in road safety campaigns. Recently this new ad has been created by the National Road Safety Auhtority in Israel has been playing, and for all the right reasons. So far this year 346 people have been killed in road accidents in Israel. This new campaign is following the example of some other countries that have had some success with Shock Value TV ads. This campaign is geared towards parents letting their kids cross the road on their own. The emphasis is on not letting children under 9 cross the roads on their own and that doing such a thing is criminal. I think the message is clear even in Hebrew.
Sorry we had to move the videos to the next page - please click More to see them.
[ACT]http://onejerusalem.com/wp-content/israel_road_safety_tv_ad.mpg,400,300[/ACT]
Just as point of reference this is the UK ad called “Camera Phone” created by the UK Department for Transport . This ad is geared at teenagers and also goes for shock value.
[ACT]http://onejerusalem.com/wp-content/cell_phone_uk_TV_ad.mpg,400,275[/ACT]
Post a Comment