Jerusalem’s Chords Bridge in Pink

Even though this expensive bridge was inaugurated in June on the same week as the gay pride parade in Jerusalem, the massive chords were emanating a different kind of pink last night.

The reason for such a drastic makeover, which could easily offend the local Jewish Orthodox community, is the commencement of this year’s Breast Cancer Awareness Month. The main purpose of this event — and similar events across to globe — it to remind us that 1 out of every 8 women will face breast cancer at one point or another in her life. So make sure to get checked on a regular basis. Early detection is the best course of prevention.

The lighting up of the bridge in pink was sponsored by the Israeli Cancer Association and by the Estée Lauder cosmetics company.