Good Coffee Has to Have Good Aroma

Aroma Espresso BarMazal Tov to the Aroma Espresso Bar chain! A 2009 restaurant contest held by a popular Ukrainian website, Lasun reported that Aroma is Kiev’s best coffee shop. The Israeli chain, which opened shop in the capital of Ukraine one year ago, is among the city’s fastest growing successes.

For the second year in a row, the contest has been ranking restaurants in 23 different categories. The goal is to develop a food culture in the country. The candidates are first ranked by specialists and then by web surfers.

Yaakov Lipshitz, manager of the Kiev branch and a partner in the Aroma chain had this to say:

“The win was a complete surprise…We provide for a real need in the market for espresso bars and food service that just doesn’t exist here, meaning fast, high quality food. We didn’t know if the concept of Aroma would catch on with the Ukrainian crowd but I guess we have succeeded in cracking the code.”

Olga Nasnova, a judge in the competition had this to say:

“It is a special blend of coffee shop and fast food…Aroma’s service method is also innovative. Reading the names of clients over the loudspeaker has become an attraction, and people call themselves by funny names and movie heroes’ names to attract attention.”

Hearing my name read in the local Aroma Espresso Bar’s PA system has kept me coming back too! Well that and the Jerusalem Salad with the Zandvich Iraqi, chetzi of course!

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