Up until 2002, there was only one commercial broadcasting television channel licensed to operate in Israel. There were already many niche channels transmitting via the cable networks (which have meanwhile merged into the “HOT” network) or the satellite network “YES”, but up until that point, Channel 2 was the dominating force of commercial TV in Israel, and considered to be the mainstream option for the average Israeli TV-goer.
In 2002 businessman Yossi Meiman made the bold move and initiated the creation of Israel 10 (known simply as Channel 10 in Israel), infusing huge amounts of cash into this media adventure. At the beginning, it seemed that he threw away his money in vain, having to face many bureaucratic obstacles and initial low rating levels. Despite shameless purchasing of Channel 2’s main news anchors, Ya’akov Eilon and Miki Haimovitz, Israel 10’s future remained uncertain for the first 3 years or so. All changed when new investors jumped onto the wagon, and when Israel 10 had decided to claim its share of the lucrative pie known as Reality TV…
Yesterday 36% of Israel’s TV screens were tuned “10” — mine including — on the occasion of a “good-trash” celebration, known as the Survivor 10 Live Finale, taking place in a major basketball arena, no less. After 16 successful seasons in which the reality show Survivor has been a definite “hit” in America, it was high time for the gold-laying chicken to learn how to speak Hebrew. Still, it wasn’t a simple case of a format purchasing and localization. Israel 10 went several steps ahead and has grossly altered the known format, turning the fast-paced reality into a semi-scripted soap opera. Countless magazine articles have published multiple claims of game manipulation by the Israeli production, ranging from the supply of groceries to the castaways, and up to changing the rules on-the-fly in order to keep their preferred characters inside the game, when these faced an imminent threat of dismissal by their fellow tribe members. Personally, I have no idea if these claims have any truth in them; the production certainly denies such allegations. One thing is for sure, the show fulfilled its purpose as a major rating magnet, and provided Channel 10 with a widespread buzz, that is normally the exclusive property of Channel 2.
Three finalists came on top after 52 days on the island: Dan Mano, the young Haifa attorney, whose uncle owns the wealthy Mano Cruise company. Dan has been painted as the manipulative mastermind, who managed to irritate most of his fellow castaways, and a great proportion of the viewers. At one point, when Dan was about to be voted off the island in the following tribal council, the production suddenly transferred him into the women’s group, virtually “saving his ass”. He always claimed to simply playing the game, and personally I must admit that he was my favourite pick for taking the one million shekels prize. Next to him, we had Na’ama Keisary, the new mom, who left her one-month baby, and her dying father, in order to challenge herself in this dire experience. She hadn’t won even a single contest on the island, yet came across as a strong and independent woman. Last but no least, the third finalist pleading the jury for a check last night, was Noam Tor, the humble bee-keeper, who was elected Israel’s sexiest man alive by a major magazine. Noam was voted off the island relatively early in the game, but survived a secondary game in what was called “the Island of the Dead” — a serious deviation from the original format.
Despite being filmed in the Caribbean Islands, the winner wasn’t chosen on-site, as done in the original version, nor was the decision free of public influence. The castaways arrived at the Nokia Arena while already enjoying a celebrity status, and have had many weeks to influence the members of the jury after leaving the island. In addition, the TV finale included an SMS poll, in which the audience was asked to pick its favourite finalist — and these results would have been considered the tie-breaking vote if such a scenario was materializing. In the end, after an excruciating evening that included 3 weary finalists, and many emotional breakdowns, Na’ama Keisary was chosen the ultimate Survivor, surprising everyone believed strongly that Noam was signaled by the production as the suitable winner.
Now that the first Israeli season came to an end, Channel 10 is losing its first rating monster, and leaving many viewers with a bad taste in mouth. Nevertheless; it was fun, it was hot, and it was addictive. Expect a second season heading your way next year….