OneJerusalem.com

a different side of Israel

Tag: Cyber Monday

Shopping Local for Small Business Saturday

Black Friday is that crazy day of the year when bargain hunters camp outside a store in hopes of getting their hands on a killer deal, such as that laptop or Blu-ray player that has been advertised as half off. For those that are not keen on the idea of setting up a tent and roasting marshmallows outside a Wal-Mart or Target store, there is always Cyber Monday, in which most online stores offer their merchandise at discounted prices.

While Black Friday and Cyber Monday are widely ingrained into modern culture, there is another shopping day that is still mostly unknown. The day is known as Small Business Saturday and is a day created to promote local businesses.

Large retail chains like Wal-Mart are the real beneficiaries of Black Friday and Cyber Monday. They have the finances, national reputation and an online presence to promote discount sales. Traditional mom-and-pop shops and individually owned stores simply do not have the resources to compete.

This is where Small Business Saturday enters the picture. It is a fairly new concept that was created in 2010 by American Express and encourages shoppers to shop at small retail stores the Saturday following Black Friday. It is a way to keep small businesses a part of the community as these stores don’t have a means of competing with large franchises.

For this year’s Small Business Saturday, American Express is giving away 40,000 gift cards each worth 25 dollars via Facebook. The promotion is to help spread awareness that small businesses matter and are an integral part of the economy.

Black Friday and Cyber Monday follows right after Thanksgiving, so shoppers should not forget that the time of the year is about giving. Shopping at small businesses is a way to give by keeping local shop owners a part of the community.

From the Traditional Thanksgiving to Modern Day Cyber Monday

Remember when Black Friday was all the rage?

Coined on the East coast in 1966, it occurs between the 23rd and 29th of November following Thanksgiving Day. Thanksgiving is traditionally spent with family, getting in arguments about whether the living room television would screen the Detroit Lions or the Macy’s Day Parade and conducting stealth missions into the kitchen to get a taste of the turkey and stuffing despite being ordered not to…Why aren’t we doing a better job being thankful on Thanksgiving? Because the satanic lure of Black Friday is creeping around the corner and turning blessed American spirits into greedy consumers.

Well, now that hellish hoopla has been pushed up in the calendar by two days, with the introduction of online shopping and Cyber Monday. The term made its debut when in 2005 Shop.org presented a press release called, “Cyber Monday’ Quickly Becoming One of the Biggest Online Shopping Days of the Year.”

According to the Shop.org 2005 eHoliday Mood Study:

“77% of online retailers said that their sales increased substantially last year on the Monday after Thanksgiving, a trend that is driving serious online discounts and promotions on Cyber Monday this year (2005)”.

In the same year the New York Times reported that:

cyber monday shopping

“The name Cyber Monday grew out of the observation that millions of otherwise productive working Americans, fresh off a Thanksgiving weekend of window shopping, were returning to high-speed Internet connections at work Monday and buying what they liked.”

Then, in 2006, Shop.org announced that it launched the CyberMonday.com portal, a one-stop shop for Cyber Monday deals. And in 2009, comScore reported that consumers spent $887M online on Cyber Monday, the second highest spending day of 2009.

The term Cyber Monday is also used in the marketing world of Portugal, Turkey, Venezuela, France and the United Kingdom. In these countries, Cyber Monday sales last for eight days, usually from the last Monday in November to the first Monday in December.

There are several theories as to why online sales increase so explosively on Cyber Monday; however, some debate if all retailers experience this trend. One theory suggests that people see certain items in the shopping malls over the weekend and wait until Monday to buy them online, where they may compare prices, avoid lines and take advantage of free shipping or other offers. Yet another theory suggests that shoppers have faster internet connections at work and, henceforth, wait until then to make their online purchases.

This year, Cyber Monday starts on November 29th, exactly 26 days before Christmas.
Simply put, the way to get the most out of the many Cyber Monday deals and specials out there is preparation. Remember that your goal is maximizing savings in your purchases for Christmas needs and to save on effort in buying them.

First it is quite important to know where you are at financially. Check all your bank and credit card balances and determine how much money you may budget for your purchases. You don’t want to go bankrupt after the sale. You can also include how much cash on hand you happen to have that you can use to deposit to pay your credit card purchases.

Start going to department stores and look at the items in your list. Check for designs, brands, colors and sizes so that you would know exactly what you want.

With your budget and your list ready, begin searching online for the stores early Sunday as there are stores who advertise early. Since you already more or less pin pointed what you need, it will be easy for you to search for the stores who offer them.

So now it’s not rush to Macy’s to find the hot sale before it gets snatched from the shelf, with a weapon for self-defense; but rush to the family PC to fill up the electronic shopping cart.

Black Friday’s Successor

The American people celebrated “Black Friday” 2 days ago with a shopping bonanza that hasn’t been seen for several years.

But when it comes to the Internet, the party goes on world-wide!

MostOriginal.com, a hub for original handmade jewelry, including many Judaica gifts, is holding a special “Cyber Monday” sale that lasts for 3 days! Today, tomorrow, and on Tuesday, you’re entitled to buy any item in Most Original using a 20% Off coupon, for orders $50 or above.

Cyber Monday at MostOriginal.com

Hurry up, this offer ends December 2!

Cyber Monday Madness Hits Online Stores

20% OFF Cyber Monday at AmuletGifts.comI hear quite a bit about the Cyber Monday craze lately. Cyber Monday is that first Monday after the retail industry’s Black Friday, so named because of the chaos and high levels of traffic. Black Friday has been the top sales day in the retail industry in 2003 and 2005 and second in other years.
Wikipedia’s says

The term Cyber Monday refers to the Monday immediately following Black Friday, the ceremonial kick-off of the holiday online shopping season in the United States between Thanksgiving Day and Christmas. Whereas Black Friday is associated with traditional brick-and-mortar stores, “Cyber Monday” symbolizes a busy day for online retailers.

In any case its supposed to be the busiest day for the online retail business and we would like to take part in the mayhem.

Right now you can get 20% OFF at AmuletGifts.com on any purchase over $40. When checking out use the code “cyber20”.

Tell them we sent you 🙂

© 2017 OneJerusalem.com

Theme by Anders NorenUp ↑