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Tag: Tel Aviv (page 14 of 17)

Not Jewish?! What are you doing here? (Part Seven)

Jill in Israel

In Part Seven of “Not Jewish?!” Jill puts Jung to shame with her insights on the collective unconscious. ;) No, kidding – it’s much more interesting than that. Read on…

Part One, Part Two, Part Three, Part Four, Part Five, Part Six.

The ‘C’ Word
by Jill Cartwright

And way before I had to send them to the army I would have to send them to kindergarten, where they would have a childhood experience that I couldn’t even begin to relate to.

I imagined them running out of their morning sessions clutching their finger paintings and babbling away about Purim or Hannukah in a language I could still only half speak. They would sing songs, watch programs and read books that were part of a tradition that I couldn’t help them love.

And what about Christmas? What about those magical years when you really believe that some cheery fat man in a red suit is going to squeeze down the chimney and spoil you rotten. There’s none of that in Israel. No high school Christmas parties, no carol singing, no exciting buildup, no countdown. Call it the cruel backlash of a capitalist consumer culture if you want, but hey it’s fun.

I spent Christmas Day in Tel Aviv once; I had to ask for the day off work and it was just like any other random Tuesday in December – grey, rainy and not a fairy light in sight. I spent the day yearning for the smell of turkey and the cosy presence of aunts and uncles gently dozing after eating far too much of it, their bright paper hats slipping down their foreheads and glints of sparkling wrapping paper at their feet.

“Well at least you’d never argue about which set of inlaws you’ll be spending Christmas with,” my sister once told me. But that wasn’t the point. I wanted my children to feel that same tingle about Christmas that I still did, even at the age of 31; I wanted to pass down the silly traditions and games and myths that my parents and grandparents had instilled in me. But I would never get to see my kids with a tea towel on their heads dressed up a shepherd for the nativity play, because my children would be Jewish.

Because if Boaz and I were to get married, then we had to deal with the big C word: conversion. It was very important to Boaz that I convert and that his children be Jewish.
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Not Jewish?! What are you doing here? (Part Six)

Not Jewish!? What are you doing here?
In Part Six of “Not Jewish?!”, our heroine reminisces about life in Tel Aviv during the first days of Gulf War II. Carrying around a gas mask in a cardboard box seemed like a weirdly retro, 1940s moment to an Englishwoman who learned about the Blitz in high school history class…. The war also brings Boaz back into her life. Suddenly Jill must grapple with some Serious Questions About Life that she would have preferred not to face.

Part 1, Part 2, Part 3, Part 4, Part 5

What a gas…

by Jill Cartwright

I still carried my gas mask with me – to work at the paper and at the bar where I still had a part-time job, even though I had serious doubts as to its actual effectiveness. I’m sure that if anything actually happened I would have had a heart attack from the panic, been paralysed with fear or too shaky to actually get the thing out of its box.

And that box. It was a cardboard box. It was so 1940s. To me gas masks were a thing from history; people had gas masks slung over their shoulders in black and white pictures of people running round London during the Blitz, or in photos of queues of children in long shorts waiting at train stations to be evacuated from London. Gas masks were Carrie’s War, not Jill’s war.
Gas Masks Normandy The masks themselves looked like useless pieces of World War II rubber that you see in museums, not cutting edge military equipment from the 21st century. How were silly goggles with a plastic snout supposed to save me from this non-conventional, chemical, biological attack everyone was ranting about? It was laughable.

I tried not to even think about the possibility of actually having to use it and tried to approach the situation with a kind of detached humor, which is probably better known as idiotic denial, and lived in the blind and totally unsubstantiated belief that of course nothing would actually happen.

It was like when I get on the bus here, and as always – still to this day – the little warning light comes on in my head that there is the possibility that the guy who just stepped on, who looks pretty much like anyone else sitting on the bus, could suddenly explode. But then I think “nah, it won’t happen, not today.” Why? Because my gut feeling says so.
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The Joys of Air Travel… Part One

The Joys of Air Travel - Debbie Gold Hadar
by Debbie Gold Hadar

You know, I love traveling abroad. Particularly by air. Something about the whole shebang continues to excite me, although I have flown more often than you, gentle reader, have had hot dinners. It’s just cool. Being 39,000 feet aloft, encased in a steel tube, no safety net… sheesh. Coo-el.

Of course, the surrounding hustle and bustle is less than thrilling. I know I’m not alone in finding some of it fun, and some of it less so. In “The Hitchhikers Guide to the Galaxy” (essential reading: those of you who haven’t, I insist you do) Douglas Adams – may his name and memory forever be blessed – made much of his amusement at the “actual traveling through space part of space travel”. I have less issue with the actual traveling bit. I see each part of air travel in its own encapsulated section.

For the sake of my ever-failing memory, I will address these chronologically. And in separately posted parts. (Hey, if Jill can do it, i can do it. ) And mostly because I sit here, writing, on the plane, next to Seymour on our way home from the business trip that has kept me gainfully employed and occupied over the past few days, I’m addressing the first one from an “Overseas => Israel” perspective.

Arrival and Check-In

When you enter Terminal One, you might be forgiven for thinking that El Al bought shares in its construction. El Al has its own check-in area and its own fast-track to the subsequent security check. The check-in area, aka Area P, is a place dear to my heart. * Rose-coloured, nostalgic, momentary sigh*. Ahh… sweet memories…
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The Drink Milk Videos

We all know the election results but in case you missed it. Kadima is the narrow winner, the pensioners rocked (got 1 in 10 in Tel Aviv), Likud (Bibi) was killed, Israel Baytenu (Avigdor Liberman) did very well and so did the religious parties. Now there are 28 days for Ehud Olmert to put together a government. Not going to be easy.

Meanwhile, these 3 videos are part of the Drink Milk site . Check out the “second chance caveman” flash campaign as well.

Click here to see all 3.

[ACT]http://onejerusalem.com/wp-content/drink_milk_3.wmv,320,240[/ACT]
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Election day views from Tel Aviv

Rabin Square Tel Aviv - Elections 2006Elections are in full swing here and regardless of your political inclination you can’t ignore the fact that the process itself works. Voting rates as of 7:00 PM are still low, actually very low, only around 47%. The various experts predict a “low” 60% rate by tonight. Really it’s all relative though and at the end of the day Israel is a political country. The morning shows today interviewed kids “play voting” and when I think about the fact that in most western countries kids still need to be taught who the country leaders are, I feel proud.

Great walking around Rabin Square in Tel Aviv, the center of the happening today and into tonight. A nice day for a political celebration and for those that still feel like democracy does not work, you’re invited to take a look and learn. Every political party (no matter how ridiculous) is there trying last minute recruitment efforts, a huge line up for kids who also have special play voting booths, families, music and activists “flying” their political colors. The whole area is heavily guarded of course, there are currently over 60 security warnings, 14 of them targeted to election events, and both police and army are at the highest state of alert. Israeli democracy in its purest form !!

Channel 10 Elections BroadcastChannel 10 News did a very smart thing and took over the entire event placing a clear studio in the center of the square with entertainment stages, Mini Israel display for kids and snack bars all around the square. Felt a little like an amusement park. Keep an eye on this news network, they’re making the right moves, have a real fresh way of presenting the news and are innovative.

So what’s the scoop and what are people talking about. Well the old news on the street is that Kadima will take it. They are sort of the default option and represent the “CENTER”.

Kadima poster Elections 2006 Ehud Olmert is okay, he had a little bit of a rough time getting into the shoes of Sharon and there was talk of his political track record and capabilities, there was also a scent of some dubious business dealings. He managed to get passed that for the most part. Olmert’s family stayed out of these elections and he ran on his own in the campaign.
The one rising star and a woman I fully expect to be Israel’s next Prime Minister is Tzipi Livni. The woman is giving off some great vibes, is getting noticed and as far as the Kadima lineup is concerned, is definitely a top tier asset. As Foreign Minister she is taking her first steps and besides, taking that position from Shimon Peres was really sweet. He was PISSED.

The obvious weak links in Kadima are Shimon Peres who now seems to be suffering from credibility issues and who is a long standing symbol of what being a loser is all about. The man has even lost the title of biggest political loser to Menachem Begin, if you can imagine that. Peres was a misunderstood academic who was respected for years but who has over time proved to be in love with being in the limelight at all costs.

Anti Corruption Campaign Israel Elections 2006The other weak link is the number 9 candidate, Tzachi Hanegbi, a corrupt slime that manages to keep slithering away from one scandal to the next. This man while in the Likud single handedly appointed over 80 Likud Center Party members into various positions in government. He is now being charged with election corruption, breach of trust and deception. This is a man who is making some voters a little uncomfortable with Kadima.

EMET or Labour party. Well there are some great people there. I even like Shelly Yechimovitz and really like Amir Peretz. Unfortunately, the discussions always come back to two main issues. Fear of business and economical growth slowdown that will be brought on by a strong socialist agenda. We all know how well that worked out for the communists…
The other issue, and I feel bad saying this, is Peretz and his English. I think he is great but in today’s world if you can’t speak English you have nothing to do in politics and especially if you are going to lead a country. PERIOD. I come from a long line of Labour supporters and still I can’t handle the English or lack there of. I keep imagining Peretz speaking in the United Nations or visiting the US and giving another one of those speechs and I start sweating.

Elections in Tel AvivFinally, Likud. Likud has really one very big weakness that’s preventing people from voting for it and people I talk to seem to agree on this. Benjamin Netanyahu.
I have some good friends who although I believe they are politically confused (and I forgive them), are true Likud supporters and even activists. A good friend who has voted Likud for years met me right after voting and admitted he couldn’t do it. “Just can’t vote for Bibi again”. Bibi is not believable, not credible and some say not human. He is a political opportunist and someone who is desperate to get into power at all cost. The biggest running joke is his panic and sweating attacks. The Hamas fear campaign in this election was just another nail in his political coffin in the eyes of many voters.

Every major network is broadcasting from Tel Aviv’s Rabin Square and this will go on into the night. Keep an eye and wish us luck…

The Left, the Right and the Undecided – Election Time in Israel

Post and Photos By Niv Calderon

Elections in Israel - Photo by Niv Calderon
A common conversation these election days is apathy. Many people are saying they are not going to practice their democratic right to vote. Why? Many reasons.

Some say they no longer care and that “every one” is the same crap. Some say it’s the corruption and that they don’t believe anyone anymore, and some say their vote wouldn’t make a difference anyway.
These are all examples of known reasons already spoken out in the media. I wish to add a more, let’s say, “sociological” explanation.

1992 was the last ”normal”, once-every-four-years election. Since then, Rabin was murdered in 1995, Peres lost to Netanyahu in the early elections of 1996 when buses started exploding in Tel Aviv, Netanyahu was Kicked out in 1999 by Barak who too was kicked out two years later in 2001 by Sharon who was reelected again in 2003.
The right wing dominion in Israel starting from the late 70’s through the 80’s with a short break in the 90’s shows us that there are more Rights in Israel than Lefts. Makes sense? Maybe? I think differently.
To start at the end, I think we are dealing here with a vicious circle. I don’t think there are more people on the right then the left. I think the numbers are about even, maybe more leftists but less left voters are coming to vote. So why is it vicious you ask, and why a circle? There’s a simple answer to that.

Israel 2006 Elections
The less leftists voted – the less left power there is. The less left power – the less difference they can make. The less difference they make – the more left voters will not vote. A vicious circle.

And then comes someone like Ariel Sharon. Suddenly at the age of 70 something he realizes he was wrong, takes the 2003 Avoda/Meretz agenda (primarily Amram Mitzna’s), of disengagement from Gaza and makes it happen. At an instant he takes the core ideology from the Left wing, “centralizes” it, declares ownership and a new political movement is born, a “new-age” center movement.

From that point on in history, with the dilemmas we face daily, when we are finally wiling to deal with and take responsibility of our civil and social status and worry not only about our lives and the terror we are so tired of, from that point on, the center (unless it dissolves and breaks right again) will include the Left. It represents a new stage in the evolution of the Israeli democracy, a new state of mind.

Imminent terror threat!!!

by David Levy

Imminent terror threat in Israel

“Oh my, isn’t that bizarre,” Dorit gasped into the phone. “Thank you so much for calling me.” A friend in the media had just told her that there was an imminent terror threat in central Jerusalem: a suicide bomber was loose in the area, the same location as the Jewish Agency office in which we were at that moment meeting. Now I faced an impossible decision: do I stay in the office for an indeterminate time until the bomber is caught and/or explodes, or do I brave the streets? Looking around at the empty office, flourescent tubes pulsating above, the answer was clear- I was out of there. Besides, as every post 9-11 American knows, if you change your actions because of terrorists, they win.

After telling me she would feel pretty bad if I was blown up, Dorit and I decided that my best option was to make for the Tel Aviv-bound taxi service vans across from Zion Square. We reasoned that the vans there were too small to be an attractive target, and I figured I’d be out of the blast radius if the terrorist decided to blow up in the square. We ruled out the option of going to the central bus station, where I’d arrived in Jerusalem that morning, because it made the most obvious target. Besides, I could only get there by bus.

As I left the building, the security guard cautioned me to be extra vigilant. I assured him that I would, but then I immediately began to think: What the hell does that mean anyway? I looked around the street. Nobody seemed vigilant to me. They weren’t even looking around. I inspected the crowd. I didn’t notice any wires hanging from beneath winter jackets, which served to comfort my anxieties a bit. Anyway, I was certainly the only one on the street checking people for wires, so I figured my extra-vigilant requirement had been satisfied, and I continued my walk with renewed confidence.
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The Israeli Samson

Israeli body builder
Amit Saphir, Israeli body builder

by David Levy

Amit Saphir is Israel’s number one weightlifter and bodybuilder, and, for his weight class, one of the strongest men in the world. He bench presses 167.5 kilos, and can squat and dead-pull 250, almost three-and-a-half times his weight. Not only does this make him far and away Israel’s best squatter and dead-puller, it rates him as the eighth best in the world.

Saphir qualified for the 2004 Athens Olympic team, but dislocated his shoulder attempting to break an Israeli weightlifting record in the last trial round, and was forced to watch from the sidelines. Afterward, he decided to focus solely on bodybuilding. He placed a disappointing nineteenth at this year’s World Bodybuilding championships in Shanghai, four spots short of advancement to the semifinals. However, at 24, Amit has not yet reached his peak (A bodybuilder’s prime is from the late twenties to mid-thirties), and the finish spoke to his boundless potential.
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Tel Aviv: a living museum of Bauhaus architecture

Although Tel Aviv was founded in 1909, its real growth and development occured during the 1930s. The architects who created what came to be known as the White City were Jewish graduates of Le Corbusier’s School of International Architecture, founded in Germany in 1919.

The Nazis closed the Le Corbusier’s school shortly after they were elected in 1932; as persecution of the Jews in Germany increased, many of those architects came to Tel Aviv. The city was their blank canvas, and they built the first planned Bauhaus city in history. From 1931-1956, 4,000 Bauhaus buildings were constructed in Tel Aviv; most of them are still standing today.

01_05_TA 027

In 2004, UNESCO declared Tel Aviv a world heritage site.

The city was chosen to be honored by UNESCO not only because of the buildings themselves but also for the city’s original urban design, which was based on an urban plan by Sir Patrick Geddes.

“The new town of Tel Aviv is an outstanding example of new town planning and architecture in the early 20th century, adapted to the requirements of a particular cultural and geographic context,” a UNESCO statement said.

Bauhaus, or International, style is characterized by asymmetrical composition and regular repetition instead of classic symmetry, and avoidance of all decorations that do not have a useful purpose. The modern style, functional, simple and free of decorations, was seen as the most fitting for a young, rapidly growing city.

The architects and planners who designed Tel Aviv envisioned a city that would be a sort of socialist paradise – a place where working class people could afford spacious, airy apartments that were simultaneously aesthetically pleasing and low in cost.

You can read more about Bauhaus architecture in Tel Aviv here.
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Not Jewish?! What are you doing here? Part Five

Not Jewish by Jill Cartwright
Love is Blind

by Jill Cartwright

In Part Five of “Not Jewish?!” our newly single heroine is set up on a series of blind dates and discovers that Israeli men may not be as exotic as she’d thought. Meanwhile the intifada heats up and she discovers that one can, indeed, get used to anything – even regular terror attacks. But then there’s a new, even scarier threat: Gulf War Two. Faced with the knowledge that Tel Aviv might soon be attacked by biological weapons, Jill must decide whether she’s going to stay or leave…

Part 1, Part 2, Part 3, Part 4.

“Jilly, I’ve got the perfect guy for you,” he would shout down the phone at me…

And God only knows why I ever listened to him. Because although Shahar has one of the biggest hearts I have ever known, he also has one of the biggest imaginations in the Middle East.

Ziv , the first such “perfect” guy , was a champion kick boxer – he must have informed me about 15 times – and a commander in some elite army unit. Before I’d even managed to shut the car door he had already started to tell me about his heroics in Lebanon, where he’d “seen things that would turn my hair white.”

He drove me to some awful concoction of a sushi-dance bar where he proceeded to scream in my ear about how many girls there wanted to date him while I tried to concentrate on dipping my salmon maki in the soy sauce rather than the ashtray.

After he had done what he felt was the groundwork on me, which involved telling me I was lucky he liked girls with some flesh on them, he threw his Gold card at the waitress, gave me the wink and the nod and headed back out for the car. He was stunned I didn’t want to go back to his place and with a huff and a tutt dropped me at home, I never saw him again.

Then there was Roi, whose dazzling green eyes and smooth olive skin were betrayed by the fact that his head barely reached my shoulders. Roi saw me as a dumb and innocent tourist, a bare canvas on which he could splatter his right-wing politics. He was determined to “educate” me, to “tell me how it is” and impress upon me his narrow-minded views as if I’d never opened a history book or a newspaper in my entire life and was quite incapable of forming my own opinions about anything because I am neither Israeli nor Jewish and therefore cannot possibly understand anything about anything.

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Not Jewish?! What are you doing here? (Part Four)

Not Jewish by Jill Cartwright

Israeli Men Prefer Blondes

In Part 4 of “Not Jewish?!”, our intrepid heroine gives us a hilarious and spot-on description of how the Israeli Male interacts with his car, the road and…women. Especially blonde women.
Part 1, part 2, part 3.

by Jill Cartwright

“It must be nice being blonde in Israel,” a male friend who had recently arrived in the country from Canada once told me. “Cars must actually stop for you at pedestrian crossings.”

And with that he neatly encapsulated two major traits of the Israeli male: One being a maniacal and totally subjective interpretation of the Highway Code that would impress even a Bangkok tuk-tuk driver; the other being their unabashed, unfiltered and unsubtle staring.

Israeli drivers all live by the same motto: “I own the road and therefore can do whatever I want”: I can do a U-turn in the middle of a highway, I can overtake on the inside lane, and take over in every other lane. I need not signal, I need use no lights nor seatbelts and I have the absolute right to stop flat in the middle of the road if an old friend just happens to be driving in the opposite direction. At which point I will come to a stop, lean out of the open window and proceed to exchange news and updates on old army pals, wives and kids, etc., and swap new phone numbers and changes of address.

And this I will do oblivious to the high-pitched screech of horns from the chaos of cars, trucks, buses and mopeds piling up behind me, all of which are driven by equally maniacal drivers.

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Erotic Art Studio Tel Aviv – it’s not all in your head

Erotic Art Studio Tel Aviv
Hair style takes on an all new meaning with the good people at Erotic Art Studio. Believing that pubic hair and the intimate areas deserve as much attention as any other part of our body they specialize in intimate hair styling. When you see the Ginnies, bunnies and other wonderful creations you really begin to appreciate ehat they do. Although not as easily seen as your on top haircut (at least for most of us), Erotic Art Studio believes that the ‘pubes’ deserve as much attention and they take it seriously. The service includes everything from hair color, special cuts and design, decorative doos and henna tattoos.

Erotic Art Studio Tel Aviv
Erotic Art Studio is actually Yevgeni Zikrov and Yulia Levin. Yevgeni does the make haircuts and Yulia the female cuts. By profession Yevgeny is an electronics technician for the ministry of defense and Yulia a professional painter. Yulia an artist by trade spent years in art school and finally realizing she was going to have a rough time making a living found an alternative form of expression for her talent.

When the two thought about this hair design business they were surprised to find that there was actually a school offering a course in intimate hair design. Apparently you can get a diploma in Body Aesthetics from a collage in Saint Petersburg, Russia that would make you an intimate hair designer.

Erotic Art Studio Tel Aviv Yulia does the women and Yevgeny does the man. He admits that once guys come in and understand that it’s a guy doing the work they back away. He makes it clear that this is a professional service and not a “wild” sexual experience as some may expect. A haircut and color costs between $40 and $80, takes about 2 hours to do. The paint and cut last about 3 weeks and the fancier stick on jobs (stars and glitter) will last 3-4 days. You can view a Hebrew video and see the actual process.

Erotic Art Studio is located in the Florentin district of Tel Aviv, Vital 11.

Treat yourself to something special and make someone, hell anyone, happy !!

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The Surfer and the Habad

Tefillin

by David Levy

I watched a surfer stop at a Habad stand to lay tefillin. He slowly wrapped the phylacteries around his tattooed arm, as the ultra-Orthodox attendant adjusted the tefillin box to the center of his head. The Habad guy led him in the initial prayer, patiently reciting lines to be repeated, and then motioned to the correct starting point in the prayer book. After completion of the prayers, the Habad guy and the surfer shook hands, wished each other Shabbat Shalom (Good Sabbath), and the surfer continued on his way. Soon after, the Habad guy hurriedly gathered together his belongings, as the setting sun ushered in the Sabbath. Something like this can only be seen in Israel.

I was struck by the surfer’s reverence for the ceremony. It was obvious that he was not religious, but he felt he was engaged in something holy, something tied fundamentally to his identity. I notice little things like this all the time. Teenagers kiss the mezuzah, cab drivers wish you Shabbat Shalom on the Sabbath, and hag sameach (happy holiday) on Purim. “How are you?” I ask a cute bartender at Helena. “Baruch Hashem (blessed be God),” she smiles back.

Ask a Jewish kid on the street about Lag B’Omer. He won’t be able to explain its religious significance, but for weeks in advance he will gather every scrap of wood he comes across in order to build his holy bonfire on the holiday. Rosh Hashanah? One of the best bar nights of the year—after, of course, the bars and clubs are reopened. Many children won’t be in synagogue on Yom Kippur, but they won’t be watching television or turning on lights either, and if they are old enough, they will be fasting. This is Israel’s secular Judaism, or Tel Aviv Judaism. It usually doesn’t involve synagogue, but it permeates everyday life and constitutes a fundamental part of the national ethos.
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Not Jewish?! What are you doing here? (Part Three)

Jill Cartwright

Sweet Tel Aviv
by Jill Cartwright

Part Three of Jill Cartwright’s memoir about moving to Israel as a non-Jew at the height of the second intifada focuses on her first months as a newly single woman in Tel Aviv, one of the world’s great party cities.
Part one; part two.

Friendships are formed hard and fast in Israel. It seems that people here have neither the time nor inclination for social niceties; they would rather get down to the genuine article without any fake politeness or pretending. It’s a little shocking at first, but then it’s most refreshing. I think it’s Israel. Something in the “here and nowness” of the place causes people to either make an almost instant and powerful connection or just not bother.

It’s not just with Israelis. I have friends here from many countries – Canada, South Africa, the U.S. and France – and our friendships were formed quicker and deeper than many relationships I spent years cultivating in England.

Maybe because we liked and adopted the Israeli directness, maybe because after living here for a while, we too started to forget the meaning of “personal space” and “private life,” or maybe because it takes a certain kind of mentality, Jewish or not, to up and move to Israel and we all need to connect with like-minded eccentrics.

And back then in particular, when I first moved to Tel Aviv, it seemed no one saw the point in adhering to the normal rules of social behaviour in the western world. That was at the height of the second intifada, when suicide bombings averaged five per week. Nobody visited Israel except journalists, diplomats and the occasional intrepid businessperson; the hotels were empty. All around, the world wasn’t adhering to any rules at all. This was Israel 2002 – and, to a certain extent, the post 9/11 world.
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Hamas beer to be launched with new green label

Hamas Beer Changes Label
According to an article on Albawaba, a Jordan-based news website that covers the Arab world, Taybeh Beer, a West Bank brewing company owned by Nadim Khoury, is planning to produce a non-alcoholic beer following the victory of Hamas in the Palestinian elections.

Hamas is an Islamic party; according to the laws of Islam, the consumption of alcohol is forbidden.

Until now, Taybeh has sold only alcoholic beer, both a light and darker version available in locations that sells beer in the West Bank, as well as in Britain, Germany and Israel.

However, Khoury recently decided to market a new type of non-alcoholic beer in light of the election of the Hamas party. The new beer will feature an Arabic-only label in Hamas’ trademark color – green.

“I figured why not have a green label so it will match?” said Khoury, who added, “All customers will notice the green for the Hamas flag.”

Drinking Taybeh Beer is considered a patriotic act among West Bank Palestinians, with most people eschewing popular Israeli and international brands in favour of the local brew. Khoury clearly sees his business not just as a money-maker, but also as his way of contributing to the future of a Palestinian state.

Khoury hopes that launching the non-alcoholic version will be not only a boost to sales, but also to Palestine, as he sees the success of Palestinian business as a crucial step for the establishment of an independent state.
“Every time we sell a bottle of beer it goes toward building the state of Palestine,” he said.

Taybeh beer is actually very popular in Israel. It is sold at many of Jerusalem and Tel Aviv’s trendy bars and clubs – and not just because it’s chic, but because it’s considered a genuinely good beer.

It’ll be interesting to see if the non-alcoholic version develops the same cachet among Israel’s young and hip.

Read the whole article here.

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