Many Israelis turned on their TVs this morning, expecting to see their morning news and feature program on either Channel 2 or 10. What they got, however, was some kind of scanning sequence that went from 0 to 100 then went back to 0.

The thought of not being able to see these programs, must have really freaked out a lot of folk, including those who can’t eat their favorite breakfast cereal without watching foreign programs like CNN and Fox News Just that scan-like (or was it scam-like ) line on the screen going to 100 and then repeating itself.

Those poor YES customer service people must have been inundated with calls, since people without their daily television “fix” is like narcotics addicts kicking cold turkey. The customer service department must have been oriented beforehand as to what to say, and what not to say, concerning ways to keep their customers happy, and not have them desert the satellite TV network and join that upstart HOT cable network (if your hot, you’re hot, or is it the other way around.?).

YESYES came into being a few years back after earlier cable networks (Matav, Tevel, and Arutzei Zahav (golden channels) came together into one company, known as Hot. YES is owned partially by Bezeq, the country’s leading telephone company, who own around 49% of the total company shares. The company has close to 200 channels available to its subscribers, including a number of sports channels, reality channels, and news and commentary channels. Many of these channels are not available to regular subscribers unless an additional fee is made.

So all of this puts us back to watching that “scan-line” moving from 1 to 100, and then going back to zero. It’s enough to make a grown man cry! The “cable guys”, those fearless repairmen who actor Jim Carry would be proud of, are going to be run ragged as they go from subscriber to subscriber, trying to sort out their sick TV’s. And they better do it before the weekend, that’s all we can say!