An Israeli Billboard company demands to take out the sex from the “Sex and the City” posters displayed in Jerusalem and Petah Tikva.
The new and highly anticipated film is now being promoted throughout the country to the delight of many of its fans that have waited for this moment impatiently. But the billboard company Maximedia is fighting the ad campaign of this popular movie under the premise that the citizens of these two predominantly religious cities are not interested in the word “sex” printed all over their town.
You really don’t know whether to get angry or just laugh at the ridiculousness of this whole thing. Once again we are confronted with the absurd reality where the interests of the secular population in mixed cities are not taken into account.
“We have treaties of commerce with the municipalities which grant us the right to install signs and advertise within them, and there are certain understandings as to the substance advertised”, said Meir Shamir from Maximedia. According to Shamir, the officials in the municipalities of Jerusalem and Petah Tikva have requested not to put up the word “sex” simply because it bothers them.
“We asked Forum Films to leave out the word and place three dots instead, so it’s not exactly as they have been telling the press,” said Shamir. “If we don’t leave out the word it’s likely that the past will repeat itself and our signs will be defaced. It certainly bothers a certain population.”
The removal of the word sex from the title “Sex and the City” is absurd! It is also a blatant expression of censorship in what is supposed to be progressive and modern society. Well, letâ€™s just rename the film with something less provocative, like “The Encouragement of Natural Reproduction and The City”.
So for the time being the two cities remain sexless, and frankly they’re better off. After all, what logical arguments can possibly appeal to those who think they can stay protected from the obscenities of this world by never leaving town or watching television?