All Tel Avivians know how pleasant the port is at night. A beautiful waterfront view with great restaurants and shopping. Well, this nightlife is about to spice up a little more. From now on there will be live television broadcasts and advertisements on the buildings.
According to Ynet, NIS 30 million (roughly $8 million) has been invested in the project that was spearheaded by the Atarim company.
Aratim develops Tel Aviv’s tourist sites and is co-owned by the Tel Aviv Municipality as well as the Tourism Ministry.
According to reports, the company will be setting up a night film screening and culture complex in the northern part of the port.
Itamar Shimoni, CEO of Atarim told Yedioth Ahronoth’s economic supplement, Mamon:
“The investment in the entire compound is estimated at NIS 100 million ($26 million), while the film screening complex will cost some NIS 30 million. The first stage of the works will begin in November…The complex is currently being tiled with a wood deck on which the port will hold concerts and multimedia events…This will be one of the biggest recreation centers in Israel. The plan is to hold cultural events, rock concerts, art exhibitions, video-art, etcâ€¦.We want to turn the complex into a recreation, culture and leisure complex for the entire family. We are interested in bringing more people in the morning and afternoon, and not just as a night compound.”